Privacy Policy

Privacy Policy

Last Updated: January 1, 2025

At SugarDaddy, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website and services.

1. Information We Collect

1.1 Personal Information

When you register for an account, we collect:

  • Name, email address, and phone number
  • Date of birth and gender
  • Location information (city, state, country)
  • Profile photos and personal descriptions
  • Income information and employment details (for verification)
  • Relationship preferences and lifestyle information

1.2 Payment Information

For premium memberships, we collect:

  • Credit card or payment method details
  • Billing address and contact information
  • Transaction history and payment records

1.3 Usage Data

We automatically collect information about your use of our services:

  • IP address and device information
  • Browser type and operating system
  • Pages visited and time spent on our site
  • Search queries and interaction patterns
  • Messages sent and received (content and metadata)

1.4 Verification Information

For account verification purposes:

  • Government-issued ID documents
  • Income verification documents
  • Background check information (where applicable)
  • Photo verification images

2. How We Use Your Information

2.1 Service Provision

  • Create and maintain your account
  • Facilitate connections between members
  • Process payments and manage subscriptions
  • Provide customer support and respond to inquiries
  • Verify member identities and prevent fraud

2.2 Personalization and Matching

  • Recommend compatible matches based on preferences
  • Customize your experience and content
  • Analyze user behavior to improve our algorithms
  • Send personalized notifications and updates

2.3 Communication

  • Send service-related notifications
  • Provide marketing communications (with consent)
  • Share safety tips and platform updates
  • Conduct surveys and gather feedback

2.4 Safety and Security

  • Monitor for suspicious or fraudulent activity
  • Enforce our Terms of Service and community guidelines
  • Investigate and respond to user reports
  • Protect against spam, harassment, and abuse

3. Information Sharing and Disclosure

3.1 With Other Members

We share certain profile information with other members to facilitate connections:

  • Profile photos and descriptions
  • Age, location, and relationship preferences
  • Verification status and membership level
  • Activity status and last login information

3.2 With Service Providers

We may share information with trusted third-party service providers:

  • Payment processors for transaction handling
  • Cloud storage providers for data hosting
  • Analytics services for platform improvement
  • Customer support and communication tools
  • Identity verification and background check services

3.3 Legal Requirements

We may disclose information when required by law or to:

  • Comply with legal processes and court orders
  • Respond to government requests and investigations
  • Protect our rights, property, and safety
  • Prevent fraud, abuse, or illegal activities
  • Enforce our Terms of Service

3.4 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the new entity, subject to the same privacy protections.

4. Data Security

4.1 Security Measures

We implement comprehensive security measures to protect your information:

  • 256-bit SSL encryption for all data transmission
  • Secure servers with regular security updates
  • Multi-factor authentication for account access
  • Regular security audits and penetration testing
  • Employee training on data protection practices

4.2 Data Storage

  • Data stored in secure, encrypted databases
  • Regular backups with secure storage
  • Access controls and monitoring systems
  • Compliance with industry security standards

4.3 Payment Security

  • PCI DSS compliant payment processing
  • Tokenization of payment information
  • Secure payment gateways and fraud detection
  • No storage of complete credit card numbers

5. Your Privacy Rights

5.1 Access and Control

You have the right to:

  • Access and review your personal information
  • Update or correct inaccurate data
  • Delete your account and associated data
  • Download a copy of your data
  • Restrict processing of your information

5.2 Privacy Settings

You can control your privacy through:

  • Profile visibility settings
  • Communication preferences
  • Blocking and reporting features
  • Anonymous browsing options (premium feature)
  • Photo privacy controls

5.3 Marketing Communications

  • Opt-out of promotional emails
  • Manage notification preferences
  • Control targeted advertising
  • Unsubscribe from marketing communications

6. Cookies and Tracking Technologies

6.1 Types of Cookies

We use various types of cookies and similar technologies:

  • Essential Cookies: Required for basic site functionality
  • Performance Cookies: Help us analyze site usage and performance
  • Functional Cookies: Remember your preferences and settings
  • Advertising Cookies: Deliver relevant advertisements

6.2 Cookie Management

  • Browser settings to control cookies
  • Opt-out options for advertising cookies
  • Cookie preference center
  • Third-party cookie policies

6.3 Analytics and Advertising

  • Google Analytics for site performance
  • Social media tracking pixels
  • Advertising network cookies
  • Conversion tracking and retargeting

7. International Data Transfers

As a global platform, we may transfer your information to countries outside your residence. We ensure adequate protection through:

  • Standard contractual clauses
  • Adequacy decisions by relevant authorities
  • Certification schemes and codes of conduct
  • Binding corporate rules

8. Data Retention

8.1 Retention Periods

  • Active Accounts: Data retained while account is active
  • Inactive Accounts: Data retained for 2 years after last activity
  • Deleted Accounts: Most data deleted within 30 days
  • Legal Requirements: Some data retained longer for compliance

8.2 Backup and Recovery

  • Backup data retained for disaster recovery
  • Secure deletion of expired backups
  • Regular review of retention practices

9. Children's Privacy

Our service is intended for adults aged 18 and older. We do not knowingly collect personal information from children under 18. If we become aware that we have collected information from a child under 18, we will take steps to delete such information promptly.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we make changes, we will:

  • Post the updated policy on our website
  • Update the "Last Updated" date
  • Notify users of significant changes via email
  • Provide notice through our platform
  • Obtain consent for material changes where required

11. Contact Information

If you have questions about this Privacy Policy or our privacy practices, please contact us:

Data Protection Officer

Email: privacy@sugardaddy.com

Phone: +1-800-SUGAR-DD (1-800-784-2733)

Address:
SugarDaddy Privacy Team
123 Elite Dating Boulevard
Suite 500
New York, NY 10001
United States

European Users

For users in the European Union, you may also contact our EU representative:

Email: eu-privacy@sugardaddy.com

Address:
SugarDaddy EU Privacy
45 Privacy Street
London EC1A 1BB
United Kingdom

12. Your Consent

By using our website and services, you consent to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree with our privacy practices, please do not use our services.

For users in jurisdictions where consent is required, we will obtain your explicit consent before processing your personal information for specific purposes.